Account-based marketing examples: 10 campaigns

At its core, Account Based Marketing (ABM) is a highly focused strategy that treats individual accounts, or audiences as whole markets themselves. These examples show how top companies are achieving real results. Casting a wide net doesn’t work that well, instead, ABM has us focus on targeting high-value accounts with tailored content and personalized outreach.

For example, marketing KPIs can impact overall business performance (like increasing revenue) or impact the marketing department (increase form completions by 50% on your landing page). She specializes in revenue-driven marketing strategy, demand generation, and aligning marketing and sales organizations. Look for tools that help you identify and prioritize target accounts, enable collaboration between marketing and sales teams, and collect engagement data to track campaign performance.

The results of using a dedicated Account-Based Marketing platform were massive. Mixpanel is a product analytics platform that helps software companies improve user acquisition, engagement and retention. The marketing team's efforts also resulted in 20% higher interest from key decision-makers. Additionally, by integrating their platform with Mutiny, the Segment sales and marketing team could use all their data efficiently. The segment increased its conversion rates and drove more conversations with potential & existing customers. Segment facilitates the streamlined collection, standardisation, and activation of customer data across various marketing and analytics tools through a single API.

How GumGum Used a Creative Comic Book to Engage T-Mobile’s CEO

Throughout Wednesday, the IDF struck several Hezbollah targets in the Bekaa Valley and across southern Lebanon, the military announced. Theindependence movement was only modestly weakenedby the result of the 2014 vote and gained renewed energy after Brexit, which most Scottish voters opposed in 2016. "As early as this summer, the results of the centralized procurement of medium-range strike capabilities will be felt on the front line," Fedorov said. Ukrainian forces have significantly expanded their medium-range strike capabilities, regularly hitting Russian military targets 20 to 300 kilometers (10 to 180 miles) behind the front line, both inside Russia and in occupied Ukrainian territories. "Our goal is to increase the pressure on the Russians in the rear even further and prevent them from carrying out active assault operations," the minister said on Telegram.

Andersen will collect and interpret all meaningful data points to uncover what actually drives results. Digital analytics unlocks a clear understanding of user behavior across your digital ecosystem. Andersen will envision and deliver an automation system tailored specifically to your objectives. Marketing automation is invaluable for optimizing lead nurturing, client retention, and campaign execution via streamlined workflows. The goal is to make sure that your organization appears as a trusted source of answers—not just another search result.

The Role of Personalization in ABM Campaign Success

This collaborative approach between their marketing and sales team helped them close dozens of accounts within 2 hours. Meanwhile, their marketing team took to social media to connect with their targets. It focused on Tier-II and Tier-III clients in their conversion funnel, and that too with the old-school method of direct mailing. Their website traffic increased by 50% just by showcasing those beautiful office spaces and leads increased by 20%. Identifying the most valuable accounts – is the main lesson to learn from LiveRamp's campaign. Over a period of two years, they increased their customer LTV by 25 times.

Personalized microsite campaign for 25 enterprise targets

• Calendly hosts virtual events where you can learn more about their scheduling features and how they can simplify your life.
• You can write in your journal when not at your computer with our iOS and Android apps.
• Rather than showing the same retargeting ads repeatedly, they built a content journey that evolved based on engagement depth.
• The microsite gave healthcare-focused prospects a coherent journey from awareness through consideration without landing on a generic product page.

We’ve created a list of account-based marketing campaign examples to help you make your next campaign a success and inspire you to create a personalized marketing strategy. ABM is all about aligning your sales and marketing efforts with a list of target accounts in mind. The eleven case studies in this guide demonstrate each property in practice, from PitchBook's 79% increase in target account website visits to Onfido's 120% lift in enterprise demo bookings. Learn about examples of the account based marketing strategies working across multiple niche’s in 2024.

The differences between these ABM types are the number of people targeted. ABM, on the other hand, targets specific high-value companies that match your ideal customer profile (ICP). By building strong, authentic relationships with prospects, you will have the solid foundation needed to nurture them into loyal, long-term customers. Data should give you a better understanding of the people you are selling to, or it’s not doing the right job. Account-based marketing might be most effective for enterprise clients, but the Examples of account-based marketing goal remains to build personal relationships with key stakeholders and the people who make decisions. The firm xGrowth helps tech companies curate ABM strategies to reach high-value targets.